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International marketing reach for Marbella homes

In Marbella foreign buyers have always been prominent, and were also key to the property market’s emergence into growth over the past three years.

Hansa RealtyWhilst in 2015 Spain as a whole saw non-residents account for about 12.5 per cent of sales according to the Society of Notaries, that figure was substantially higher in Marbella, with individual agencies reporting anywhere between one third to as many as 85 per cent of purchases being made by clients from outside the country.

While Britain has held its position as the top investing country, other nations including France, Germany and the Scandinavian countries have also been important, whilst at the top end of the market there has been a notable upsurge in interest from the US.

This means that it is vital when marketing a property to look overseas—something that Hansa Realty has always put great store in—especially for the most prestigious properties that are the most attractive to a select international client base.

For this reason Hansa Realty has developed professional networking links with suitable world-wide partners in order to reach the most exclusive markets for our vendors and maximise exposure to the rarefied world of ultra high net worth individuals.

This is evidenced by our recent visit to New York to strengthen ties with some of the biggest names in the luxury real estate sector in the US. There, Hansa’s Director of Marketing and Public Relations, Maria Elena Paganini met with property professionals Douglas Elliman—not just the biggest real estate company in the New York region, but the fourth largest in the US—where top broker Ms. Faith Consolo is known as ‘The Queen of the most successful Commercial Division in the City of New York.’  With clients including Buccelati, Cartier, Ivanka Trump, Versace, Jimmy Choo, Manolo Blahnik, Giorgio Armani, Yves Sain Laurent, Louboutin and others, her credentials are impeccable, and discussions with her and well known broker Judy Sahagian, have helped Hansa Realty open the door to close future cooperation.

Hansa RealtyWe also discussed global real estate market trends with Mr. David Drake, Chairman of LDJ Capital, a network of offices headquartered in London from where Mr. Drake—with his extensive experience and knowledge—advises different investors worldwide.

This type of networking is at the heart of an international business strategy that focuses on an alliance with other leading real estate companies around the world. The service we offer homeowners and buyers alike is also reflected in comprehensive advice that starts from the moment you want to buy or sell a property.

Our company, with offices in Calahonda, Elviria, Marbella and Sotogrande, has a property portfolio that includes the most desirable real estate to be found on the Costa del Sol and we have the international reach to find buyers wherever in the world they may be.

If you are looking to buy or sell a property on the Costa del Sol please contact us for a discreet consultation.


Published in @en, Events and Hansa Realty News, Marbella Property |